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Our story

From a pipsqueak shed in 1995,
to serving customers all over Australia

Our founder, Richard, opening our store in Keswick, SA

Photo: May, 1997

From small beginings in ‘95...

If we roll back the clock to the mid-90s, Richard, our founder, opened up a small shed-like storefront, selling outdoor gear to the locals living in the western suburbs of Adelaide. Within 2 years, the business outgrew the little shop and moved to Richmond Rd, Keswick (photo above) in a store 15 times the size! That big orange building has been the home of Snowys ever since.

Snowys hitting the TV screens

Video: 1999

After 4 years, it was time to kick things up a notch!

Launching our 30sec ad on primetime Adelaide-metro TV was a big deal at the time - and it didn't disappoint. The best bit, community & country stations replayed the ad for many years later... just too bad it was always at 2am!

Also to note, this was our first official ad promoting our website too (see closing credits). 

To be continued...

Last edit: Nov 2021

Unfortunately, footwear is unavailable in our Brendale, QLD store.
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