Brad McCarthy, author of “The Essential 4WD Guides” would often travel solo in the bush to research for his well-known guidebooks. He had the idea for MAXTRAX after a stressful incident on a remote trip where he almost lost his bogged vehicle to the incoming tide, even though he had standard recovery equipment with him.
After that, he had the realisation that people need a safe, simple, and one-person system for recovering a bogged vehicle that doesn’t rely on outside assistance. From there, he developed MAXTRAX – an Australian made and fail-safe recovery device to make extracting a bogged vehicle a fast and easy process.
The product launched onto the Australian market in 2005, and since then the brand has gone from strength to strength, winning multiple awards and expanding across the globe to meet the needs of 4WD adventurers worldwide.