Career Opportunities

Content Marketer
Keswick, SA

We’re looking for a Content Marketer to develop, implement, track and optimise our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools, strategies and the ability to lead integrated digital marketing campaigns from concept to execution.

You’ll be working within our web team, which consists of a graphic designer, SEO manager, copywriter, blog contributors & videographer. It’ll be your responsibility to deliver creative, on-brand campaigns utilising each of these departments.

Your main responsibilities will include:

• Manage a team-accessible content calendar, outlining upcoming events, seasonal and product campaigns (website, EDM, social media and display advertising campaigns)
• Set goals and track campaign performance
• Managing social media accounts; Facebook, Instagram, Twitter & Pinterest
• Identify trends and insights, and optimise spend and performance based on the insights
• Work closely with a team to create new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with partners (blogs, forums, social groups) within the camping and outdoor industry
• Research products, services and images to ensure ability to write accurate, on-target copy for assigned projects

Job requirements:

• Proven working experience in digital marketing & content creation
• Demonstrable experience leading and managing web, social media and display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Solid knowledge of website analytics tools
• Experience in writing for the web and working with content management systems (CMS)
• Up-to-date with latest trends and best practices in online marketing and measurement
• Passion for camping and outdoors is preferable
  
  

If you’re looking to be part of a friendly, dynamic, passionate, creative and enthusiastic team in Keswick, SA… please send us an email with your resume & a cover letter laine@snowys.com.au.